SolanaFloor, which serves as a leading news outlet and source for DeFi, NFTs, prices and market insights on the Solana blockchain, today announced that it is ceasing operations following financial difficulties at parent company Step Finance.
Today we announce that SolanaFloor will cease operations with immediate effect.
Since its inception, SolanaFloor has worked to document and contextualize the growth of the Solana ecosystem.
What started as a small X account grew into one of the most read…
— SolanaFloor (@SolanaFloor) February 23, 2026
The platform, which grew from a small social media presence to a prominent source of ecosystem news and analysis, said it was exploring options for how to proceed but could not identify a viable path forward.
SolanaFloor will no longer produce new articles, videos or newsletters, although its existing content library will remain accessible as an archive, the team said.
Step Finance, which acts as an analytics dashboard on Solana for tracking DeFi positions and managing portfolios, announced last November that it had undergone a restructuring. The company discontinued the Step Dashboard, APIs and mobile app and shifted focus to the fast-growing brands SolanaFloor and Remora.
The company said at the time that the dashboard and API infrastructure, while widely used by hundreds of thousands of users throughout its lifecycle, became expensive to maintain and difficult to monetize.
The overarching goal of these changes was to focus on initiatives with clear market fit, improve operational efficiency and support the growth of high-quality brands. Step Finance also planned to expand SolanaFloor’s editorial, video and events businesses to strengthen advertising and promotion revenue streams.
Earlier this year, Step Finance was hit by a portfolio compromise that resulted in the theft of approximately $30 million worth of SOL. The STEP token crashed by around 90% in response to the incident, extending its losses amid a market-wide pullback.
The token was valued at $0.0008 at the time of writing, a 99% drop from pre-incident levels, according to CoinGecko.