- 1 inch’s design, messages and product strategy are aimed at better display on the true scale of the platform
- The 1 -inch Saas model has fueled widespread acceptance by Binance, Ledger, Metamask & More
Dubai, United Arab Emirates, October 1, 2025 – 1 inch, the leading Defi Ecosystem, has renamed a re -confirmation and reveals its new visual and message identity on Token2049 in Singapore, as well as a new address: 1inch.com. The change reflects the growth of the project because it confirms its role as a Core Defi infrastructure provider, aimed at integrating the sector and connecting with traditional financial institutions and systems.
This rebrand is the newest step in the mission of 1inch to simplify Defi and prepare it for mass-adoption. From dex aggregation to intention-based swaps to seamless cross-chain-elke movement that has made 1 inch, has an improved user experience. Now, with a radically simplified design, clearer interfaces and streamlined products, the project offers even more intuitive access to the Defi -space for ordinary users and institutional partners.
The expansion of 1 inch of its SaaS-based model means that the innovative non-pricing technology is now integrated on a large scale in industry, where large players such as Binance, Coinbase, Ledger, Metamask, Trust Wallet and others depend on 1 inch tech to feed their swaps.
This is reflected in the message with which the new brand is launched: We move forward as 1 “.
1 Inch’s design, messages and product strategy now reflect the true scale and responsibility of the platform: serving both end users and B2B partners with the same focus on performance, trust and innovation.
Sergej Kunz, co-founder of 1inch, said: “Soon Defi will not be distinguished from traditional financing, but this does not mean centralization, it means that traditional financial systems and users come to the chain. 1inch’s rebrand signals of adulthood, but no change in the mission. We remain focused on building self-spice solutions and on the union of the chains.”
Anton Bukov, co-founder of 1 inch, commentary: “1 Inch and Defi have proven more generally that its strength to create a more transparent, more efficient and globally accessible financial system. Now it is time to extend this basis in a responsible manner to a wider audience, allowing more assets and users in chains to benefit.”
The new visual identity of 1 inch is designed to display simplicity, refinement and adulthood: the simplicity of a product that ‘just works’ without standing in the way if you use it; the refinement of the advanced technology that makes this possible under the hood; And the maturity of one of the founding projects in Defi, which now leads the sector on integration, risk management and partnership with increasingly larger institutions. With the protocols of 1 inch that the infrastructure offers for a large part of Defi, the brand speaks with authority without having to scream.
The iconic name remains of course. It was inspired by the legendary 1 -inch Punch by Bruce Lee – a movement built on precision, coordination and economy. This philosophy was the first phases of 1inch: connecting multiple liquidity sources with unprecedented efficiency, to offer users the best possible crypto swapping rates.
Today’s Defi requires more. So, to tackle the new challenges of the crypto space, 1 inch stepped into a greater role: a unifier of a fast -growing and often fragmented environment.
Insight into the future focus of 1inch
When Defi works as one, everyone wins. And 1 inch is here to make that happen. 1 Inch is the conditions for Defi’s next chapter:
1. Unite a fragmented space
The growth of Defi has brought incredible diversity – but also complexity. Different chains, protocols and tools do not always work together. By offering cross-chain solutions, 1 inch builds the connective tissue so that they act as one.
2 .. Balancing freedom with connection
Self -coastal is the foundation of Defi. But freedom is reinforced in combination with connection – when your assets, tools and opportunities are all part of a smooth, interoperable environment. The new branding of 1 inch reflects that balance.
3. Get the bar higher on security and trust
As part of the transformation, 1inch ISO 27001 and SOC 2 certifications – undergoes worldwide recognized standards for information security and data protection. This step emphasizes the dedication of the company to the highest levels of security and risk management, so that 1 inch meets the strict requirements of institutional players. By coordinating with these standards, 1 inch reinforces its position as a trusted partner for large companies and companies, which releases the road for deeper collaborations and wider acceptance of its ecosystem.
4. Revenue the experience
A seamless user experience does not happen by accident. It is the result of deep integration, security first design and performance optimization. That means:
- Best rates and implementation for both B2B and B2C users.
- Security through extensive hacking and scam protection and leading risk management.
- Infrastructure that keeps the Defi world connected and moving.
The rebranding of 1 inch not only marks a visual transformation, but a new chapter in the journey of the company. With an adult identity, reinforced safety standards and a vision for wider partnerships, 1 inch is ready to scale up new heights. This evolution reflects both where we come from and where we are going – shaping the future of Defi together.
About 1 inch
1 Inch accelerates decentralized financing with a seamless crypto trade experience for 25m users. In addition to the top platform for cheap, efficient token waps with $ 500 million+ in daily transactions, 1inch offers a series of innovative tools, including a safe self-spice wallet, a portfoliot tracker for managing digital assets, a dedicated portal and even a debiling prospect. By continuously innovating, 1inch Defi simplifies for everyone.
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